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Digital Marketing

Why Do I Need SEO In Digital Marketing?

Search Engine Optimization (SEO)

SEO means Search Engine Optimization and it is the thing involved in the optimization of a website’s technical configuration, link popularity, and content significance so its pages can rank better and be easily findable, more popular and relevant to user search queries, and as a result, rank better on search engines.

Search engines mention SEO efforts that assist both the page’s ranking and user search experience, by featuring content that satisfies user search needs. This includes the use of related keywords in titles, headlines (H1), and meta descriptions, containing descriptive URLs with KWs rather than cords of numbers, and schema markup to identify the page’s content meaning, among other SEO methods.

How do search engines work?

Search engines show results for any search request a user enters. To do so, they review and “understand” the huge network of sites that make up the web. They run a refined algorithm that fixes what results to show for each search query.

Why SEO focuses on Google?

For a lot of people, the term “search engine” is the same as Google, which has a global search market of about 92% searches. Because Google is the leading search engine, SEO usually rotates around what works best for Google. It’s advantageous to have a clear knowledge of how Google works and why.

What Google wants?

Google intended to deliver the best search results to its users, or searchers. That means showing the most relevant outcomes, as quickly as possible.

The 2 core features of the search involvement are the search query (the user input) and the search outcome (the output).


From Google’s perception, content with perfect SEO will rank on the top of the outcomes, this is an excellent search result and an optimistic user experience. And the internet user may click the top result and be pleased with the outcome.

How Google makes money?

Google profits from users valuing and trusting its search facility. It accomplishes this by providing suitable search results.

Google also offers businesses the prospect to pay for an advertorial location at the top of search result pages. The word “Ad” represents these listings. Google makes money when users click on this pay-per-click (PPC) ads, which you buy through AdWords. You’ll see these ads every day on more general queries in particular.

This is what on which Google works too. Advertising profits reserved for more than eighty percent of the $182.5 billion that Google made in 2020. So while search tasks remain its core item for consumption, it depends on its marketing business.

The anatomy of search results

SERPs contain “organic” search results and paid search results, whereas organic results don’t add to Google’s revenue. Instead, Google provides organic results based on its valuation of a site’s quality and relevance. Depending on the variety of search queries, Google will also contain different elements on the SERP, like videos, images, or maps.

The number of ads on a SERP is determined by what searchers have searched. But in many cases, people scroll down to reach the organic result rather than clicking on the ads which are why SEO matters.

The role of SEO

SEO aims to raise your organic ranking in search results. There are diverse practices for optimizing local results, shopping, and AdWords.


While it may look that so many challenging elements taking up a real domain on SERPs push the organic lists down, SEO can still be a very influential, profitable effort.

Since Google entertains billions of search queries per day, organic search results are a giant slice of a very big pie. And while there is some ongoing and up-front investment required to maintain and secure organic rankings, every click that directs traffic to your website is free.